Mission & Vision

Our Mission

To support Canadian breast cancer patients on their journey to wellness by providing short-term financial support.

Our Vision

To be Canada’s leading voice in changing the conversation about breast cancer by raising awareness about the financial challenges that accompany a diagnosis.


When people talk about breast cancer. They talk about hope. They talk about pain and suffering, treatments and medications.
They talk about the loss of hair, strength, and spirit. People talk about surgeries and scars. They talk about fear. But they don’t talk about money.
People don’t talk about the cost of breast cancer. About how your benefits will run out before your cancer is gone.
About how millions of dollars are raised in the name of breast cancer, yet those diagnosed struggle, not to survive, but to afford to survive.

People don’t talk about that. But we do. And it’s why we exist.

We want to help women with breast cancer. Not someday. Today. Because the rent is due. Groceries must be bought. Hospital parking is expensive. And lost wages during treatment and recovery means less money for the bills.

So despite millions raised to find a cure, very little priority has been placed on providing much needed financial support for the nearly 26,000 Canadians diagnosed with breast cancer every year.

Charitable registration # 83661 2804 RR0001

416 233 7410

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